How to Market Your Home in Washington, D.C.

SIG real estate marketing

SIG's Marketing Plan

Ready to sell your home in Washington, D.C.? What if you live in Maryland or Northern Virginia? Regardless of which are you live in, SIG is eager to help. Our comprehensive marketing plan will ensure your home is viewed by thousands of motivated buyers. Here's how we can marketing your home effectively and ensure it sells quickly and for the maximum price allowable by the market:

Determining The Correct Listing Price

SIG | Real Estate Services will provide you with a custom marketing plan That includes an effective price. A well priced D.C. home will help encourage competing offers and increase the final sale value, so we'll analyze the market and use sold comparables, along with expired and active listings, to determine the best price.

The Right Exposure For Your Home

SIG will take advantage of a variety of unique qualities to market your D.C. home for sale effectively. From there, we'll establish your home on the local MRIS and broader ones, as well as new listings sheets and real estate publications. We'll also take professional photos of your home and conduct open houses using very specific time targets for a strategy that returns results.

Effective Online Marketing

More than 80% of buyers consult the internet when looking for a new home, so SIG makes online marketing a key component of your marketing strategy. We'll use online tools and our innovative website to make sure your listing is highly visible. Let's breakdown where your home will be seen online if you choose SIG:

Zillow: with additional exposure through feature videos and the Premier Agent Program (my Zillow profile:

MRIS: powers and the agent and public access to the MRIS. My account is set up with a mortgage calculator to allow for easy reference for prospective buyers.

Facebook: SIG uses paid/sponsored marketing on Facebook to promote listings.

YouTube: A great video of a home for sale can increase the interest of buyers and highlight the home's best features in ways that photos can't. Here are some videos I have made for other listings and would make for your property.

Craigslist: Believe it or not, we use this for sales and it allows us to connect directly with buyers as well.

This Website: Last, but certainly not least, SIG uses this fantastic website to market its listings on many featured pages, including our blog. Here's an example of a past listing that we were able to promote before it even hit the MLS®:

More Advantages of Using SIG to Sell Your D.C. Home

  • SIG | Real Estate Services will give you advice on the best ways to stage your home
  • We'll also research the property, which includes an appraisal, zoning rules, taxes, water rights, easements, etc.)
  • SIG will prepare printed materials that include mortgage rates and lending details
  • We will provide you with weekly updates on showings and feedback

The Best Deal

SIG lists your home at no additional cost. When you begin receiving offers, we'll help negotiate the selling process to ensure you're getting the best possible price for your D.C. home for sale. As your representative, we'll oversee all paperwork related to the sale.

Looking to sell your DC home? Connect with the SIG team today to have all your questions answered. We'd be happy to help!

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